ABOUT

DEVELOPING BRANDS AND ARCHITECTURE BASED ON SAME THOUGHT.

onozu™ はブランディングと
建築を並列に
取り扱う
デザインスタジオです。

onozu™ is a design studio that handles branding and architecture in parallel.

  1. 1

    Approach to Branding

    Imagine the confidence of wearing the perfect outfit.

    We create that feeling for companies
    and products by thoroughly understanding
    their current state and goals.

    Our branding is a continuous process of
    high-precision design, evaluation, and improvement.

    We consider the process as branding and
    view the outcome as a brand.

  2. 2

    Diverse Creations for
    Comprehensive Design

    Our work spans copywriting, video, graphics,
    web, architecture, and product design.

    This is because the environment
    in which the output is placed has
    become a comprehensive art,
    and no element can be overlooked.

    We collaborate with reliable partners to
    achieve harmonious total designs.

  3. 3

    Emphasis on Research

    We prioritize research to understand market
    dynamics and self-identity,
    helping us define precise goals
    before diving into design.

  4. 4

    Uniqueness in Architecture
    and Branding

    Our unique combination of advertising,
    branding, and architecture stems
    from the director's diverse background.

    While the importance of software development
    in architecture is increasing,
    leading the practical aspects including design,
    construction, real estate, and financial balance,
    which are part of the hardware side, is not easy.

    This holistic approach ensures
    that our designs embody order,
    comfort and qualities,
    which also applies to other great brands.

7FLOW

    • オリエンテーション / ヒアリング

      プロジェクト概要のヒアリング、現状の棚卸しを行います。
      外的/内的、ポジティブ/ネガティブ、隔てなくフラットな情報共有を行い
      ゴール設定や機能し得るサポートの体制について考えを共有します。

      We conduct a project overview briefing and assess the current state of affairs. We facilitate transparent and unbiased information sharing, whether external or internal, positive or negative, to align on goal setting and discuss potential support structures.

    • 施策とQCDの設定

      具体的アプローチや実施施策（VI、WEB、動画、プロダクト、空間など）を検討します。
      QCD（品質・予算・納期）、商品・サービスの進捗、市場状況を視野に、
      効果と実施確度を両立した実施プランを策定します。

      We examine specific strategies and implementation measures, including visual identity, web, video, products, and spatial design. We develop an actionable plan that balances effectiveness and feasibility, taking into account QCD (Quality, Cost, Delivery), progress of products and services, and market conditions.

    • リサーチ / 分析 （市場・競合・自社）

      市場、競合、自社についてのリサーチと分析を行います。
      市場や競合を知る過程は、自ずと自らを考察する過程です。
      独自価値（らしさ）の再発見がプロジェクトの強度を高めます。

      We analyze the market, competitors, and our own strengths. The process of understanding the market and competitors inherently involves self-reflection, and rediscovering unique value enhances the strength of the project.

    • プロジェクトの目的地・コンセプト定義

      プロジェクトの目的地とコンセプトを定義します。
      短期、中長期、両視点からブレのない目的地を設定し、
      その上で、どの施策を行う上でも価値判断の拠り所となるコンセプトを明言化します。

      We define the project’s goals and concept. We establish clear objectives from both short-term and long-term perspectives and articulate a guiding concept that serve as the basis for value judgments across all initiatives.

    • デザイン開発

      各施策をデザインとして形にします。
      コピーライター、アートディレクター、映像ディレクター、エンジニア、建築家など、各領域において、
      ディレクターとの確かな疎通のあるパートナーとともに、調和のあるトータルデザインを追求します。

      We translate each initiative into a tangible design. In collaboration with reliable partners in each fields—such as copywriters, art directors, video directors, engineers, and architects—we pursue a cohesive and harmonious total design.

    • 公開

      アウトプットを公開します。情報発信を効果的にするためのPR施策を行う場合もあります。

      We release the designs and may implement PR strategies for effective communication.

    • 評価と検証

      公開後の評価と検証を行います。
      定性的(口コミや肌感覚など数値にならない指標)、定量的（KPIなど数値的指標）両面において、ポジティブ/ネガティブ隔てなくフラットな視点で検証し、現地点でのブランド、それ以降の施策に還元します。

      We conduct evaluations and verifications post-launch. We assess both qualitative (such as reviews and intuitive feedback) and quantitative (such as KPIs) metrics from a neutral perspective, addressing both positive and negative aspects, and apply the insights to the current brand and future initiatives.

COMPANY

Company
onozu™︎ Inc.
CEO
Nagahisa Kubota
Location
#1017-12-20 Okusawa,
Setagaya-ku,Tokyo
158-0083
Japan
Establishment
February, 2020
Stock Information
5,000,000JPY
Main Bank
MUFG Bank, Ltd.
Jiyugaoka Branch

Founder /
Creative Director

窪田長久

NAGAHISA KUBOTA

デジタルエージェンシー、
広告代理店を経て2014年
onozu™の前身となる
Delicious Pairings Inc.を
設立、
2024 年より現職。

After working in digital agencies and advertising firms, Nagahisa Kubota founded Delicious Pairings Inc., the predecessor of onozu™, in 2014. He has been in his current role since 2024.