SUBU XR “HAREMOKEMO”

  • Movie
  • Architecture
  • Exhibition
  • Planning

Converting the Collection’s Worldview into an Immersive Visual Experience.

コレクションの世界観を、没入型の視覚体験に変換する。

An immersive theater installation was presented at “HAREMOKEMO,” a pop-up marking SUBU’s 10th anniversary. The alcove of the traditional Japanese house UNKNOWN HARAJUKU was covered with a large 9-panel LED screen.

In collaboration with leading 3DCG collective 2H and technical experts BASSDRUM, a reactive visual experience was created—when visitors approached the display, the visuals shifted in response to their movements. A spatial design by HUSMA synchronized wall graphics with on-screen visuals as a single cohesive image.

Inspired by the 2024 A/W concept “HAREMOKEMO,” CG artists reinterpreted motifs like maneki-neko, daruma, crocodiles, and zodiac snakes—bringing its distinct world to life.